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American Fisheries Society – State Chapter Meetings

Many of the great fisheries nationwide are a success story due to a twofold combination of fisheries management from our fisheries professionals and input from recreational anglers ourselves. It’s this human dimensions component of fisheries management in which the public and fisheries professionals collaborate on issues and design specific objectives and goals in order to make their local fisheries successful for generations to come. Thus, this week the American Fisheries Society (AFS) is hosting some of their annual state chapter meetings in which fisheries biologists and technicians, professional sport fishing guides, and university fisheries faculty from their state or region gather to here the latest talks on cutting-edge fisheries research, management plans, conservation concerns, and other fun stuff. Also, money generated from silent auctions helps fund conservation efforts and travel expenses for graduate students. I recommend attending your local state’s AFS state chapter meeting as it’s a great way to meet fisheries professionals and quite possibly improve your resume if your soul desire is to work in some aspects of the fisheries field! In essence, we can call contribute some effort in order to maintaining and improving our precious fisheries resources!!
- Mike Lunde

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  • wp socializer sprite mask 32px American Fisheries Society   State Chapter Meetings

Viewing Habits…On The Change.

Just a heads up… Most folks who study analytics relating to Youtube videos will tell you it’s seldom a video will hold a viewer for much more than 3 minutes… That’s right 3 minutes. Well if that’s your style of viewing then your missing ALL the good stuff on Simply Fishing Extreme videos. I just got done breaking down the numbers for our channel and we hold attention spans MUCH longer that the posted average, BUT. To experience the FULL VALUE, close the door and kick the dog out and dive in. Most of our shows are full length at 23:30. Enjoy them all the way to the end, you’ll be glad you did. Thanks. Oh yeah…please subscribe to our
channel.Greates Pike Video Ever

A-Team Assassin-X (see our online store in the A-TEAM TACKLE drop down)

AS 06 06 03 300x168 Viewing Habits...On The Change.

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  • wp socializer sprite mask 32px Viewing Habits...On The Change.
  • wp socializer sprite mask 32px Viewing Habits...On The Change.
  • wp socializer sprite mask 32px Viewing Habits...On The Change.
  • wp socializer sprite mask 32px Viewing Habits...On The Change.

Greatest Pike Video Ever

What could be better than fishing pike? Big pike, no HUGE Pike. Short answer…NOTHING. Except doing it with your son.

I had the opportunity to take my son Jason on the Fathers Day adventure of a lifetime. We headed to Reindeer Lake Lodge in Saskatchewan where Darwin Clark shared the boat with us, as Jason and I caught 97 pike OVER 40 inches with more than 25 of them in less than two hours. This is a MUST see, MUST do experience for anyone loving northern pike fishing or if you have anyone you would like to introduce to the sport. Simply Amazing…click the link and see for yourself, go ahead we don’t bite.

Greatest Pike Video Ever.

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We’re about to launch MORE videos.

We’re about to launch MORE videos on our YouTube Channel.

New equipment should be here tomorrow and once we have it, our plans are to start bring shows that would have otherwise been lost to our YouTube subscribers. We have eclipsed 300,000 UNIQUE views this past year well on our way to one half MILLION. If you enjoy our work stop by. If your an advertiser, manufacture, retailer, guide, lodge owner, resort owner or someone just starting a NEW business venture, regardless of industry or size of ad budget you might want to give us a call at 612-670-0744. The sooner you do the sooner your message will hit our NEXT 500,000. Don’t pass this up. Email digspublisher@yahoo.com, AD RATE in the subject line and we will be in contact with you. This is NOT pennies on the dollar…it’s 10th’s of pennies.This Could Be You…

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Threading The Tube for Smallmouth and Largemouth Bass.

Threading The Tube for Smallmouth and Largemouth Bass.

 

One of the BEST ways there is to rig a Super tube and concealed jig head combination. Threading The Tube for Smallmouth and Largemouth Bass. Smallmouth and largemouth anglers alike will find this to their advantage. Hall Of Fame Angler Bob Mehsikomer is a true multi species angler with more tha 40 years teaching anglers some of the best methods in the sport. Catch more Simply Fishing Extreme TV on Youtube.

https://www.youtube.com/user/Simplyfishingtv

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  • wp socializer sprite mask 32px Threading The Tube for Smallmouth and Largemouth Bass.
  • wp socializer sprite mask 32px Threading The Tube for Smallmouth and Largemouth Bass.
  • wp socializer sprite mask 32px Threading The Tube for Smallmouth and Largemouth Bass.
  • wp socializer sprite mask 32px Threading The Tube for Smallmouth and Largemouth Bass.
  • wp socializer sprite mask 32px Threading The Tube for Smallmouth and Largemouth Bass.

The World’s Strongest Knot.

The World’s Strongest Knot.

 

One of the most common concerns of anglers are their knots. Which knot to use and when. Well, the following is my opinion in terms of the best knot in the world. Yes I know that one knot is NOT a fit for every application but nonetheless in the world of freshwater, this one fits 90% of ALL applications.
We built the video as a reference so anglers could stop by, refresh their memory, solve the dilemma as to how it’s tied and even download the clip for future use if desired.

 

It’s our goal to serve anglers… so join us today and help spread our work.

 

Thanks, Bob

Practice C.P.R., Catch, Photo & Release©

The World’s Strongest Knot.

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Water Temps Are Falling

At least in our area…

Water temps are nearing the magic 67 degrees which is in fact a sign of change in the world of muskies. What are you doing to adjust?

The lakes at our doorstep include Forest Lake, White Bear, Bald Eagle and to the west Minnetonka. Reports are MeOrca’s and Attack Dawgs are producing well, presented to the shallow inhabitants. The folks with MeOrcas are SLOWING them down and Attack Dawgs are being presented to inside weedlines.

I had two three fish up last evening on Attack Dawgs while my fishing partner went ZIP on blades.

Coontail and Millfoil are backing off a bit but floating as a result of the die-off so you’ll find yourself threading the needle if you will on your retrieve. The maneuver of steering the lures can actually help trigger fish.

It’s only going to get cooler…so have fun and let us know how your doing on your favorite lake.

Practice C.P.R., Catch Photo and Release©

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Where are your ad dollars going?

Where is the MONEY? It’s NOT in the hands of the producers.

You may have noticed at the pump, at the store, or at the post office that a dollar doesn’t go as far as it used to.

That’s especially true in media.

Over the past 30 years, the rise in broadcast CPMs, the cost of reaching a thousand viewers, has roughly doubled the rate of inflation.

Though there have been some years where inflation grew at a quicker rate, that is not the prevailing trend.

Part of the reason for this steep hike in TV prices, especially over the past 10 years, is that the supply of what the networks have to sell has been dwindling. Audiences have gone down for broadcast, and smaller audience means fewer available ratings points.

But demand has not declined, and that’s enabled the networks to hike the prices of the inventory they do have to sell.

A spot that would have sold for a CPM of $29.31 in 2000 now goes for $49.66, according to data analyzed by SQAD for Media Life.

So yes, CPMs have been outpacing inflation for years.

That is, in sum, the answer to the question posed in this week’s edition of Media Life’s feature Ask a Media Life expert.

The question: “In this era of declining audiences, how have broadcast CPMs tracked with inflation over the past few decades? I have a sense they’ve been outpacing inflation ever since the ’70s.”

To answer the question, Media Life turned to Jack Poor, vice president of strategic planning at TVB, who has been working with broadcast media for more than 30 years, and media cost forecasting source SQAD, which provided the above data.

But before giving you a more in-depth run-down we’d like to invite readers to submit questions they’d like to see answered by Media Life experts. We’d also like to invite readers who are interested to join our panel of experts.

And if you’d like to weigh in on this question with your own opinion, you can do so in the comment box at the bottom of this story

Both network TV and spot (local market) TV cost-per-thousands have both grown well over the U.S. inflation rate since 1980.

Network CPMs have increased 363 percent, spot TV CPMs have increased 251 percent and inflation has increased 165 percent. This means that network has outpaced inflation by 120 percent and spot has outpaced inflation by 52 percent.

 

In 1980 the household CPM for network primetime was $4.80. Spot TV primetime was $6.75. In 2010 network prime was $22.24 and spot TV was $23.70.

However, the shorter term trends show an enormous amount of volatility and quite often the U.S. inflation rate has outpaced the TV CPM growth rates.

Consider: From 1985 to 1990 inflation grew 21.5 percent while network CPMs were up 6.2 percent and spot was up 20.0 percent. From 1990 to 1995 inflation was up 16.6 percent versus network up 8.5 percent and spot up 4.2 percent. Again, in the five-year span 2005 to 2010, inflation was up 11.7 percent versus network up 11.5 percent and spot up 7.7 percent.

 

What has propelled TV CPM rises far in excess of inflation is that when TV growth has outpaced inflation it has done so by a whopping margin. For example, from 2000 to 2005 inflation grew 13.4 percent but network was up 50 percent and spot TV CPMs grew 35 percent.

 

A very important subtext to this story is the relationship of network to spot TV costs. Over the course of time network’s cost advantage over spot TV has evaporated, even in primetime, where network held its biggest edge.

In fact, through the first three quarters of this year SQAD shows that spot TV has an efficiency advantage over network in all dayparts: Early morning, daytime, early news, late night and primetime.

 

The scarcity of network rating points has actually driven network CPM growth as demand has outgrown supply. Based on the double-digit increases achieved by the networks in this year’s upfront, it looks like spot TV’s cost efficiency advantage versus network will continue well into the future.

So, MY question is why are sponsors of the outdoor world NOT embracing alternative programming venues such as Youtube and others? That is the question consumers should be asking because they, the consumers, are surly watching these outlets… Join the FUTURE, get behind Youtube and social outlets catering to the younger and older crowds.

If you were to ask me I would say the OLD days of agencies ruling the playing field are over. Consumers are voicing their opinions by their actions. You as an advertiser should as well.

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  • wp socializer sprite mask 32px Where are your ad dollars going?
  • wp socializer sprite mask 32px Where are your ad dollars going?
  • wp socializer sprite mask 32px Where are your ad dollars going?
  • wp socializer sprite mask 32px Where are your ad dollars going?